Website Design - Infographic - Video Animation
STAG Inform & Interact
This collection of infographics was created to communicate STAG’s value to suppliers, retailers, and sales personnel. The challenge was to ensure the information was clear, engaging, informative and easy to use.
It began with the redesign of the STAG Vision portal, focusing on a more user-friendly experience. The redesign incorporated visual identity elements to enhance aesthetics and create a custom product tailored to STAG’s unique needs, rather than relying on a premade template.
The client also requested a redesign of their sales personnel guide, intended to be used as a pitching tool. The challenge was to transform the extensive information about STAG into a more engaging and accessible format, with the goal of making the content easier to understand and more appealing to potential partners and suppliers. I accomplished this by analysing the supplied content and organising it into a clear hierarchy, prioritising key selling points. I utilised photography and typography to emphasise the most compelling aspects.
"Cal invested valuable time in understanding our company and brand, resulting in remarkably insightful, relevant, and inspiring designs. The best part was that these designs needed only minimal feedback, showcasing his deep understanding of our vision and requirements."
Sara Chandler - Director at STAG
