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Typography - Campaign Design - Brand Identity
Don’t Interact Yet! Brand Identity
Given an open brief to create branding with the word "DIY" as a starting point, I observed how many people struggled physically and mentally during COVID-19 lockdowns. After extensive mind mapping and research, I developed the "Don’t Interact Yet!" campaign to address this issue.
The goal was to encourage people not to socialise too soon after the COVID-19 lockdowns. D.I.Y was to be an information platform where the public could get creditable advice on how to stay productive, keep mentally healthy and even enjoy time in isolation. ‘Why not learn another language with Duolingo’ ‘Try catching up on some underrated TV shows’ ‘Develop a love for a sport (performed outside of course)’
The result was a brand identity with logo design, Icon design, typeface creation and Brand specification (Brand guidelines).
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