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Typography - Campaign Design - Brand Identity
Don’t Interact Yet! Brand identity
As an internal project, I was given an open brief to create ‘some branding’ with just one word as a jumping-off point... ‘DIY’. During the COVID-19 lockdowns, I noticed a lot of people struggled physically as well as mentally, this was the problem I wanted to help solve. After a lot of mind mapping and research, I came up with the Don’t Interact Yet! campaign.
The goal was to encourage people not to socialise too soon after the COVID-19 lockdowns. D.I.Y was to be an information platform where the public could get creditable advice on how to stay productive, keep mentally healthy and even enjoy time in isolation. ‘Why not learn another language with Duolingo’ ‘Try catching up on some underrated TV shows’ ‘Develop a love for a sport (performed outside of course)’
The result was a brand identity with logo design, Icon design, typeface creation and Brand specification (Brand guidelines).
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