NuLogic Group
Brand Identity Creation.

Branding Design
Icon Creation
Web Design

NuLogic is a new organisation of electrical hardware companies, aiming to offer a broad range of services to its customers. The group invests in established companies with long histories in their specific fields within the sector, bringing them into new markets. The client required branding for the umbrella brand itself, as well as for the companies they acquire.

The first task was to create a way to give each brand some visually connecting tissue. I pitched a few ideas but settled on a collection of basic logo design rules. For example, the wordmark must be capitalised (with the exception of the NuLogic branding for hierarchical purposes); icon creation must begin from a typographic starting point, and so on. Once these rules were established, each company’s brand identity could begin to be developed.