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Brand Identity - Logo Design - Brand Development

Xplore Local
Brand Identity

Xplore Local is an app that champions local and independent businesses in a modern world of fleeting services. It aims to build lasting communities through authenticity and trust, rather than large, mass-produced based corporations.

Opener-XP.jpg
Xplore Local Logo before and after

The original brief was to create brand guidelines for the existing identity, but after exploring the brand’s DNA, it became clear that a deeper overhaul was needed to deliver real impact.

Xplore Local Idea moodboards

I proposed a new direction for the brand’s visuals and tone of voice. The existing identity didn't completely align with a Millennial/Gen Z audience, who were looking for authenticity over convenience. 

Xplore Local Logo scamping
Xplore Local Business card design
Xplore Local Brand Guidelines
Xplore Local Website design
Xplore Local Icon design
Xplore Colours

I rewrote the brand’s language and tone, established photographic guidelines, redesigned the logo, developed a sticker-inspired typographic style, refined the colour hierarchy, and created a comprehensive visual brand guideline document.

Xplore Local T-shirt apparel design
Xplore Local App Icon design
Xplore Local Flyer Design
Xplore Local Coffee Mug design
Xplore Local POS billboard
Xplore Local Introduction Package
Xplore Local Window Sticker design

There's more to see!

Thanks For Stopping By

© 2025 Callum Crew Creative Ltd. All Rights Reserved.

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